so says an article in Convenience Store News "Lunch Behavior Varies by Generation" published Sept. 23, 2011.  Basically the article says that if you're over 45, you tend to eat healthier.

"Baby boomers are motivated heavily by value, but other significant motivations include health and quality of food," said Technomic's Director of Consumer Research Sara Monnette. "The most health-conscious consumers skew 45 and older, so their value equation is different than that of a younger person who sees value primarily as a price issue."

This is really interesting because I have almost always brought lunch with me even though I won't be 45 for several years.  For me it's been a price and health issue.  I don't want to pay $10 for lunch everyday and I don't want to eat out everyday. I figure if I bring lunch from home, I save time, money and eat food whose health content I'm aware of.  But I have to admit I'm usually the anomaly in my office.  Everyone else seems to bring lunch only on occasion and most don't bring lunch to work at all.

I wonder if any of this changes when you become a parent--the wanting to save money and eat healthier part. Or maybe you bring lunch to work less often because you don't have time.  Any thoughts out there?